Spiderwort is a biotechnology company creating technology that uses plant cells for regenerative medicine.
As a part of this project, we created a new colour palette to better position the Spiderwort as both professional and innovative. The colours introduced in the new branding are purple and yellow. These colours are representative of the Spiderwort flower, creating a direct tie to the name of the brand. Purple is a colour that ties in with the clinical and scientific aspects of Spiderwort. The yellow colour brings vibrancy to the brand and symbolizes innovation.
We broke down Spiderwort's complex process into three graphics. These modern visuals are easy to understand and maintain the importance and impact of their work.
For the website, we created a structure that highlights their innovative technologies, products and company news and updates to their primary audiences. We incorporated a new look and feel that is fresh, innovative and approachable.
