Each year Engineer Canada runs a program called Explore Engineering. The mandate for the project was to come up with a new look and feel that would promote the program and inspire students to pursue a career in engineering.
In regards to the look and feel, we really wanted to focus on the overall message to speak to those who are dreamers, creators and convey that engineering is a career of creation, problem solving and endless possibilities.
The visuals created for the site consist of students of different age groups around which icons that symbolize different forms of engineering are placed. This composition represents and focuses on creation and wonder. The bright background behind each of the student colours make the composition very eye-catching and energetic.
